IP warming is a process used by email service providers to gradually build trust with Internet Service Providers (ISPs) and ensure emails reach the intended recipient’s inbox.
It involves sending out emails in small batches over time, rather than large volumes all at once. This process helps to establish a good reputation with ISPs and avoid spam filters, as well as increase deliverability rates.
To be a bit more specific, the definition of IP warming can be broken down into two parts:
“IP” refers to Internet Protocol addresses which are assigned to computers or networks.
“Warming” means increasing the volume of messages sent from an IP address over time. By slowly increasing the number of emails sent through an IP address, it gives ISPs time to recognize that your mailings are legitimate and not spam or malicious content.




